Behindthechair

Behindthechair is a leading professional platform for hairstylists, offering education, inspiration, and industry resources. It shares real-world techniques, trend-driven color and cut ideas, and business insights from top salon professionals, helping stylists stay current and elevate their craft.

Designing across print, digital, and packaging, creating cohesive visuals for education, social, web, and box design while keeping the brand consistent across every touchpoint.

Rooted in Results

  • Designed print and digital campaign assets for multi-channel marketing initiatives, including subscription box packaging, inserts, and branded collateral tailored to client identities.

  • Created conversion-oriented web and email creative, including static banners and animated GIFs for promotional campaigns.

  • Adapted design execution across multiple brand systems, maintaining consistency while meeting evolving guidelines and fast-paced production timelines.

  • Partnered with marketing stakeholders and established beauty brands to develop concepts, present directions, and refine creative based on feedback.

  • Delivered cohesive creative across print, email, and digital channels, ensuring consistent brand storytelling and campaign execution.

  • Partnered with a range of established beauty brands across subscription, retail, and lifestyle categories.