White House Black Market

Partnered with social media and marketing strategy teams to optimize digital campaign performance, applying a data-driven design approach to improve traffic and conversions.

Grew WHBM’s Instagram by 100K+ followers within 20 months through content optimization, creative iteration, and platform-informed design strategies.

Drove a 30% increase in traffic and revenue through A/B testing, performance insights, and ongoing content optimization across digital campaigns.

Supported multi-million dollar campaign performance, contributing to $30M+ in revenue and 10M+ sessions through targeted promotional, transactional, and lifecycle marketing initiatives.

Contributed to WHBM’s 2020 brand refresh, defining updated visual guidelines across email, SMS/MMS, organic social, and paid media.

Elevated promotional creative performance through motion and animation, improving engagement and supporting higher conversion outcomes across campaigns.

Supported onboarding and training for new designers, introducing brand standards, design workflows, and cross-channel production best practices.