White House Black Market
Fashion’s most iconic duo.
We empower women to embrace their complexity with looks that are feminine yet strong, sensual yet sophisticated.
We believe that no woman is any one thing.
Collaborated with the social media strategy team to drive significant increases in website traffic and conversion rates.
Grew WHBM's Instagram following by over 100k in just 20 months.
Boosted traffic and revenue by 30% through content enhancements, identifying growth opportunities, and leveraging A/B testing, data, and insights.
Generated over $30 million in revenue and 10 million sessions by developing targeted promotional, transactional, and lifecycle campaigns.
Rebranded WHBM in 2020, creating brand guidelines and defining a fresh look for Emails, SMS/MMS, and both organic and paid media.
Elevated WHBM's promotional assets through animation, driving increased sales and conversions.
